Title: Marc Forster
Advertiser: Love Life
Agency: Swiss Federal office of Public Health, Swiss Aids Federation
Tag: 1 No intercourse with a condom. 2 Semen or blood - never in the mouth.
Objective: The STOP AIDS campaign is based on objective 3 of the National HIV and Aids Programme 2004-2008: "Everyone living in Switzerland is informed in a suitable way and in suitable terms about the modes of HIV transmission. They are aware of the risk situations and, consequently, protect themselves. Prevention messages directed at the population take the plurality of society into account."
Aids prevention focuses on three main objectives:
√ Avoiding new infections with HIV
√ Reduction of the negative effects associated with the epidemic
√ Promotion of solidarity